How I learned to stop worrying and love content strategy →
For my friends who are wondering what I’m doing now, job-wise, here’s a really good description not only of the Content Strategist role, but also of how one might find herself suddenly immersed in the field. The writer and I have a very similar story!
“A true CS is someone who will go to bat for the site as a whole, and who truly owns its message and its direction. An editor in chief, if you will. They’ll have a detailed focus on the words, but a strategic overview of the tone, direction and objectives those words are a part of. And they’ll be passionate - maybe even a little bit scary.”
I like!
